HIST BC3327 Consumer Culture in Modern Europe. 4 points.
BC: Fulfillment of General Education Requirement: Historical Studies (HIS).
Not offered during 2018-19 academic year.
Prerequisites: Permission of the instructor. Enrollment limited to 15. Preregistration required.
The development of the modern culture of consumption, with particular attention to the formation of the woman consumer. Topics include commerce and the urban landscape, changing attitudes toward shopping and spending, feminine fashion and conspicuous consumption, and the birth of advertising. Examination of novels, fashion magazines, and advertising images.